01
Colonial legacy
The beliefs you carry about your worth go deeper and older than you. They were passed down, and the system you work in still enforces them. Who taught you about extraction?
Free Guide for Therapists & Healers
The Just Pricing Pathway™
Set liberated, justice-centered fees to rest without guilt, sustain your practice, and support your community.
A short guide and practice for therapists, coaches, and healers ready to excavate the money story they inherited, and plant a new seed in its place.
Get the Free GuideNatureza Coaching Collective · Rooted practice for extraordinary times
The Problem
Why standard pricing advice fails us
02
The fear of being unethical
Most of us were taught that charging our worth makes us unethical. The truth is the reverse: it's unethical not to pay and sustain therapists well.
03
Systems built to devalue
As soon as queer folk, women, femmes, and people of color entered this field, our work was deemed worth less, and we were all exploited as a result.
Real financial and professional liberation comes from excavating and healing legacy burdens, and reclaiming your power and worth as a healer on the invisible front lines of this collapsing world.
Inside the Guide
Name the story. Plant a new seed.
01
Trace what you were taught
Surface what you inherited about money, charging, and healing, passed down through family and culture, and still enforced by the system you work in.
02
Name whose voice is loudest
Identify who you actually hear when you try to raise a fee, and whether that voice still deserves the vote.
03
Imagine your resourced self
Picture the fee that includes rest, community repair, and a future for your family, not just survival.
04
Commit, and practice it aloud
Name the new fee, share it with one trusted person, and try it out loud in a real conversation this week.
“I wanted to focus on the more difficult work (of working with my ideal clients who have PTSD and suffer from moral injury.) Which is the reason this has to be done in the premium pay, private pay kind of way. It is exhausting work! It is a premium fee service. And it is really powerful work. Your course and coaching has really been to help me get my sense of ideals and values more clear.”
- Catherine N. Signature Program client